| The Growth of Digital Advertising | | | | standing in a bank queue or in a shop waiting to |
| Digital advertising is one of the most dynamic and | | | | be served, they can be exposed to these digital |
| fastest growing areas in the advertising industry | | | | signage displays. |
| capable of creating high quality virtual worlds and | | | | Digital signage can help in communicating brand, |
| computer generated graphics and animations. | | | | building a brand and is interactive and |
| Whereas advertisers were once happy simply to | | | | "in-your-face" so to speak. It is without doubt that |
| place posters of their products hoping they would | | | | digital signage potentially offers a superior return |
| catch people's eye, today things have changed. | | | | on investment opportunity compared to traditional |
| Think you can ignore these messages? Think | | | | printed signs. It can be highly relevant and |
| again. The latest (digital) ads use smells and 3D | | | | targeted. |
| animation to catch and demand your attention, | | | | Digital Advertising and Technology |
| even beaming sound messages to cut through | | | | From conference rooms to outdoor, to retail, |
| the clamour of a busy street. | | | | digital signage is a way of educating and engaging |
| Benefits of Digital Signage | | | | consumers through unique and innovative display. |
| Content and messages are displayed on digital | | | | The growing affordability of large plasma and LCD |
| signs, typically with the goal of delivering highly | | | | screens have caused digital signage deployments |
| targeted messages to specific locations at specific | | | | to gain in popularity, and can now be found in |
| times. | | | | retail outlets, airports, train stations and |
| Digital advertising can deliver what is called Point | | | | restaurants. |
| of Purchase targeting. This is the ability to project | | | | Digital signs may be scrolling message boards, |
| dynamic, relevant and captivating advertising | | | | LCD or plasma display panels, or other emerging |
| messages,engaging consumers at a point when | | | | display types like LED screens (OLEDs) that can |
| their attention is virtually guaranteed. It's virtually | | | | be controlled electronically using a computer, |
| impossible to ignore the advertising messages. | | | | usually via the Internet). |
| So whether consumers are waiting for a bus, | | | | |