| If you haven't heard of Second Life, the online | | | | messages. It's interactive, engaging and |
| virtual world and latest internet phenomenon, by | | | | memorable; the best thing is it's permissive. |
| now, I predict that you will hear of it again within | | | | They're only there, experiencing your brand |
| the next month and by the end of the year on a | | | | because they want to be. |
| weekly basis. | | | | PR Opportunities |
| If you're interested in business and have a need | | | | The PR opportunities are enormous. Here's a few |
| to use PR, then my advice is that you perform a | | | | ideas; Be the first in your industry to open an |
| search for Second Life as soon as you finish the | | | | office in Second Life, you'll show yourself to be |
| article and 'gem up'. It's that much of a big thing. | | | | innovative and forward thinking when you use |
| But I'm not writing this article because I want you | | | | press releases and newsletters to tell the media |
| to use Second Life, that's up to you. As a | | | | about it. Invite your customers for a meeting in |
| freelance copywriter and marketing consultant, I | | | | your Second Life office, take a picture and mail a |
| have an interest in the future of the public | | | | copy to the media - image led stories are always |
| relations, of brand building and of experiential | | | | popular. You could even offer a prize to the first |
| marketing and I believe that's what Second Life | | | | person to complete a quest within your land while |
| can offer and that's why it's going to be huge. | | | | they are experiencing your brand. It's different |
| 5 Senses Brand ExperienceWhat your brand gets | | | | and interesting, so will get written about. |
| out of Second Life is what I call a 5 Senses Brand | | | | Just about any copy published with your brand |
| Experience. It's web browsing in 3-D, something | | | | next to Second Life is going to be beneficial. Soon |
| very difficult to create with the copy on a 2-D | | | | everyone will be doing it, so don't wait until it |
| website, with the strapline on a print ad or an | | | | becomes ordinary. |
| image on the TV pushed in between the show | | | | So a 'second life' for your business will add |
| you're audience is trying to enjoy. The brand | | | | dimensions to your brand. With PR, you can make |
| experience in a virtual world is comprehensive. | | | | it an opportunity to engage with new markets. |
| You can totally interact with your audience using | | | | That must be worth a second thought. |
| sights, sounds, touch, colours, music and | | | | |