China's Internet World

China with an Internet user base of 218 million hasform of communication with family, friends and
surpassed United States as the world's largestcolleagues. Therefore the internet provides a good
Internet population, generating much hype about asource of stable and cheap means of
promising e-commerce scene with increasedcommunication. With the increased adoption of
entrepreneurial opportunities. It is estimated bybroadband Internet, Internet telephony could be
the end of 2008, China's internet population will hitthe next big thing in China.
280 million.Though the market looks promising, but there are
For the past few years, the popularity of onlinesome challenges to tackle before the potential of
shopping has grown tremendously and it hasthis market can be fully realized. Firstly, many
steadily becoming another source for orderinge-commerce sites' payment is still based on cash
goods and services online. The increased adoptionon delivery due to a lack of established pool of
of credit cards provides e-commerce companiescredit card users and trust related issues.
new cooperation opportunities with establishedFurthermore, depending on the distribution
banks to work on credit card loyalty and rewardsnetwork of your products, you may find delivery
program. Furthermore, consumers are exposedof your product to your client in another city a
to both objective and biased opinions comingchallenge due to the inefficiencies of China's
from the online forums and advertising mediums,delivery system. However this can be solved with
resulting in greater information symmetry.the sourcing of the right distribution partners who
China's online gaming sector is another upcomingcan aid your firm in delivering your product safely
sector which will contribute to the global onlineand on time to your customers. China is looking at
gaming industry worth an estimate of US15 billiondevising better technological and legal tools to
dollars. For instance, Electronic Arts, the world'sgovern their next biggest market - the virtual
leading video game publisher is set to enterworld.
China's online gaming market, a testimonial to theLast but not least, it will be beneficial for your firm
potential of the Chinese Internet market.to engage a good Chinese market research firm
Furthermore with the increased popularity of theto assist you to perform the necessary market
online casual games for Chinese women, you seeresearch to reaffirm your thought process,
an increased consumer base for online gaming.source for appropriate distribution partners and
With the increased labour mobility, the Chineselastly market entry in to China's virtual world.
people are often seeking the most economical