| The marketing plan for any company includes the | | | | example, readers have the highest household |
| demographics of their target audience. Who | | | | incomes and are good targets for high-end or |
| they are trying to reach can be segmented out | | | | premium products or services. and have the |
| so as to allow for different marketing strategies | | | | highest percentage of over 65 visitors if this is |
| for each segment. It makes more sense to | | | | the market you are trying to reach. |
| advertise a product appealing to 18 to 24 year | | | | |
| olds predominantly to 18 to 24 year olds. Social | | | | You can find demographic information on these |
| media networks are valuable marketing vehicles. | | | | social media networks on Enter the domain name |
| The demographics of each social network should | | | | and it provides a summary of the U.S. |
| be reviewed to develop an effective marketing | | | | demographics and a traffic summary. It tells you |
| plan for each one. | | | | what categories visitors to that domain are also |
| | | | | likely to visit broken down into: Communities, |
| It’s probably no surprise to anyone that the | | | | Photo/Video Sharing and Movies. It also shows |
| social networking sites MySpace and Facebook | | | | what other sites visitors to that domain are likely |
| are visited most of the time by people between | | | | to visit. |
| the ages of 18 and 24. Their gender breakdown is | | | | |
| almost the same: 63% female, 36% male. Is this | | | | Reviewing the demographic information freely |
| demographic the market for your product or | | | | available to you enables you to determine if that |
| service? If so, it could be very beneficial to | | | | community is a good fit for your message and if |
| develop a profile and actively participate in these | | | | it would be a good use of your time. It also helps |
| communities. If you are not trying to reach this | | | | you enter and participate in these communities |
| demographic it is still worth your time to develop | | | | with the knowledge you need to interact |
| a presence on MySpace and Facebook. Absolutely! | | | | appropriately. MySpace and Facebook have the |
| There are still millions of users or 31% over 24 | | | | most traffic and should be used. From there you |
| who are using these networks. | | | | need to determine what other social communities |
| | | | | are worth your time to participate in. Marketing |
| Once you know which market segment each | | | | opportunities differ in each community in terms of |
| social media network appeals to you can focus | | | | how you will get your message out, be it with |
| your message and profile to that segment. For | | | | groups, blogs or other internal applications. |