| If planned for and executed properly, advertising | | | | directly until approved. You can switch to your |
| on Facebook can boost your business or internet | | | | affiliate link afterwards. |
| marketing campaign. Follow these Facebook | | | | Once your ads are approved, the success of |
| advertising tips in order to maximize your | | | | your campaign rests in the click through rates of |
| potential. | | | | your ads. This will determine your cost per click. |
| There are essentially two things that make for a | | | | Facebook will stop giving you impressions if your |
| successful Facebook advertising campaign. The | | | | click through rate is .01 within the first few hours |
| first is the acceptance of your ads and the | | | | of your campaign's launch. To make sure your |
| second is the high performance of your ads. The | | | | click through rate is high as soon as your ads go |
| vast majority of ads submitted to Facebook are | | | | live, consider these Facebook advertising tips: |
| rejected. The following Facebook advertising tips | | | | 1. Wait until the optimal moment to set your ads |
| will increase your chances of being approved to | | | | live. Think about when the most users might be |
| launch your advertising campaign: | | | | online and set your campaign to launch at that |
| 1. Read and follow the ad guidelines carefully. | | | | time. |
| Facebook is strict about advertisers adhering to | | | | 2. Catch people's eyes with captivating images |
| their rules. | | | | that are targeted to your audience. |
| 2. Put the name of the product you are | | | | 3. Use titles that deliver an urgent call to action. |
| promoting in your ad copy. If you're following all | | | | Try time-pressure words such as "tonight" or |
| additional guidelines, this is almost a surefire way | | | | "now" to drive clicks. |
| to be approved quickly. | | | | 4. Keep your ad description as simple as possible, |
| 3. Do not redirect non-international traffic to | | | | never exceeding one sentence. |
| international products/services. Instead, link | | | | |