| Operator-operator franchises in the mobile | | | | Impact on competitive flexibility |
| telecoms industry are not new. Leading players | | | | The allure of cheaper roaming |
| have licensed their brand or branded products to | | | | Suitability for single-market operators |
| other market players for more than ten years. | | | | The future of franchises |
| Vodafone remains, by far, the chief advocate and | | | | Is it still relevant? |
| promoter of the franchise model. However, while | | | | Vodafone case study |
| the model has its merits, other mobile operator | | | | Overview |
| groups have refrained from embarking on | | | | Benefits of the partnership |
| widespread operator-operator franchising activity. | | | | Risks |
| In this report, we examine the benefits and | | | | List of TablesTable 1: and their franchise footprint |
| challenges of the franchise model and evaluate | | | | (1 January 2010) |
| the value it brings. | | | | List of FiguresFigure 1: The M&A – franchise |
| Table of Contents : | | | | spectrum |
| Executive summary | | | | Figure 2: Franchise models in the mobile telecoms |
| In a nutshell | | | | industry |
| Ovum view | | | | Figure 3: Justifying franchise deals |
| Franchise models in the mobile industry | | | | Figure 4: Subscriber market share in Singapore |
| Franchises: an overview | | | | (2000 – 2Q09) |
| Comparison of M&A versus franchise | | | | Figure 5: Subscriber market share in Hong Kong |
| Different types of franchise in the mobile industry | | | | (2000 – 2Q09) |
| Operators and their franchise partners | | | | Operator-operator franchises in the mobile |
| Strategic drivers and challenges of franchises | | | | telecoms industry are not new. Leading players |
| Strategic drivers | | | | have licensed their brand or branded products to |
| Franchisor | | | | other market players for more than ten years. |
| Franchisee | | | | Vodafone remains, by far, the chief advocate and |
| Risks and challenges | | | | promoter of the franchise model. However, while |
| Franchisor | | | | the model has its merits, other mobile operator |
| Franchisee | | | | groups have refrained from embarking on |
| Justification for franchises | | | | widespread operator-operator franchising activity. |
| The broad rationale | | | | In this report, we examine the benefits and |
| The reputation factor | | | | challenges of the franchise model and evaluate |
| The ‘acquired expertise' factor | | | | the value it brings. |
| The scale factor | | | | For more information please visit: |
| Scorecard for the franchise model | | | | PH.NO. |
| Impact on sustainable competitive advantage | | | | |