| In an era where word of mouth and personalised | | | | have the chance to share your passion with other |
| messages are at the core of any successful | | | | users on your friend's list. |
| communications/ advertising campaign, Facebooks | | | | Further actions would involve businesses being |
| new actions will be highly welcomed by | | | | able to track their social ads, as well as users |
| advertisers and businesses in general, with 10.000 | | | | shopping sites being promoted to those in their |
| pages having already been created and launched | | | | friend's list. |
| the same evening as these announcements. | | | | As per Mr Zuckerberg, ( facebook's founder ), |
| Facebook users will be able to become fans of | | | | "nothing influences people more than a |
| those pages and any action they take on such | | | | recommendation from a trusted friend (..) a |
| would be automatically communicated to that | | | | trusted referral is the Holy Grail of advertising. For |
| users friends, who would receive a company logo. | | | | the last 100 years media has been pushed out to |
| In other words, if your favourite chocolate brand | | | | people, but now marketers are going to be a part |
| happens to have a page on Facebook, you would | | | | of the conversation. |