| Businesses having Facebook Fan pages can exploit | | | | friend lists. |
| the huge potential that Facebook offers in terms | | | | Place adverts in Facebook Social Ads: |
| of getting visitors, since Facebook is second only | | | | Social Ads provide advertisements alongside your |
| to Google for sheer number of visitors. | | | | Facebook sidebar that show related actions your |
| That’s why not only should you have a | | | | friends have taken on the site. It is possible to |
| Facebook Fan page but you should also actively | | | | tailor ads to your friends and their interests, which |
| promote it, and here we will tell you how: | | | | makes it more appealing for them to take action |
| Invite people from your Facebook Friend Lists: | | | | because you are interested as well. |
| Do you have your personal friends and | | | | This strategy needs a small budget, but can be |
| professional colleagues segmented into lists on | | | | very effective in finding your target market. It is |
| your Facebook home page? If you do, then you | | | | very important to do a Facebook search with |
| can invite these lists as groups to your Facebook | | | | specific keywords in your particular niche to find |
| fan page instead of sending individual invites. This | | | | out if it’s being talked about on Facebook. |
| is the easiest and fastest way to jump-start your | | | | If you click on “Promote With an Ad” on |
| fan base. | | | | your fan page, you can start a campaign. You |
| It is normal that you see results after a few | | | | can set a daily spending limit of something like |
| days, people are busy in this day and age, but | | | | £10 or any other comfortable amount. It’s |
| they will come around, maybe after a little poke. | | | | possible to run your Facebook ads for only 4 to 5 |
| As you add more people to your network, | | | | days with a £10 per day budget. Then stop the |
| remember to go back to your same lists and | | | | ad for a few weeks if you like and run the same |
| send the invite to the new people you’ve | | | | ad again. This allows your fan page to grow in |
| added. The names of those who have already | | | | spurts without spending a lot of money at once. |
| been invited will be grayed out and the invite will | | | | Facebook Fan Page Twitter application: |
| only be sent to your new contacts. | | | | The Facebook Fan Page Twitter application is a |
| Find people with Facebook Search: | | | | great tool that brings your Twitter following back |
| The updated Facebook Search feature (see the | | | | to your fan page. When you post a status |
| Search bar at the top of Facebook) gives you a | | | | update, a link or a photo (you can choose) on |
| view into conversations of your friends and | | | | your Facebook fan page, there will be an update |
| status updates that may even show you who | | | | to Twitter with a shortened bit.ly link back to |
| may be looking for the services you provide. | | | | your fan page. This is just pure genius to drive |
| There is even an option to search “Posts by | | | | traffic from another source right to your page. |
| Everyone,” which gives you a glimpse into | | | | There are other Facebook and Twitter integration |
| conversations of people who may not even be | | | | applications; however, this is the one that leads |
| connected to you. After entering a search term, | | | | people directly back to your page. This gives |
| there will be a display, “Posts By | | | | them an option to become a fan of your page |
| Everyone.” This allows you to view | | | | right at that moment if they click on the bit.ly link |
| conversations from others who aren’t in your | | | | from Twitter. |