| GUI test KPI scores are indicative of your | | | | placing a picture of the entire cast of Baywatch |
| website's functionality, usability, user-friendliness, | | | | does not really contribute to your site's |
| and overall appeal. It reflects the general feedback | | | | attractiveness. If any at all, this would just be a |
| third parties have regarding your site, and | | | | ploy to get people to look at your site. Now, if it |
| suggests improvements in design, function, and | | | | is properly, wholesomely, tastefully, and |
| accessibility. In another light, it also lets you know | | | | adequately designed, you should be getting a high |
| how satisfied third party users are with your | | | | indicator rating. |
| website and may contain recommendations to | | | | The second indicator rating your users will |
| further improve the experience of users in utilizing | | | | encounter is accessibility. Yes, you know you hate |
| the same. And since this is a reflection of who | | | | it when you get lost in a website. Usually, you |
| you are in the virtual world, how you make your | | | | have to look for the home button or hit the back |
| website functional and accessible for third party | | | | button a hundred times just to figure out where |
| users will decide if it will live a long and happy | | | | you are. When you structure your website, be |
| virtual life, or if it would die a natural but abrupt | | | | sure to make it logical and convenient. Place a |
| death. | | | | home or back button somewhere to allow your |
| There are a lot of key performance indicators | | | | users to retrace their steps. And always include |
| relating to your website's graphic user interface. | | | | your main menu in all your pages to help them |
| You can derive your indicators from the repeated | | | | navigate your virtual world. Remember, third |
| testing of the same by you and by other people. | | | | party users are more concerned with how they |
| This is why it makes sense to first release a trial | | | | can navigate your site, not how candy-like it looks. |
| version to be evaluated. You must consider all of | | | | The third indicator is the content of your site. Of |
| these if you want to make your website fully | | | | course, your site will be totally useless if it has all |
| functional and accessible to the public. Some of | | | | the looks but none of the brains. A site that has |
| the most important indicators are discussed here. | | | | all of the gimmicks but has really nothing to offer |
| The first key performance indicator that will be | | | | is as good as a toothless comb. Filter your |
| noticed by the public is your website's overall | | | | content and manage it well so as to give the |
| appearance. This will include the pictures, layout, | | | | users what they want and need. Of course, your |
| template, text, descriptions, and all other | | | | content must be related to your website's |
| components that stimulate the visual sense of the | | | | purpose; or have not you been reading the |
| users. Of course, what you place in your website | | | | previous paragraphs? Taking note of the various |
| should be relevant to what your site is all about. | | | | scores of your GUI test KPI will help you make |
| For instance, if your website is all about cooking, | | | | your website functional, useful, and attractive. |