| Public speaking is THE tool that will launch your | | | | to in the past calls and asks you back again. If |
| business into success -- either in your community | | | | they have the same exact members, then |
| or in the virtual world. The word is out: | | | | maybe its time to write a new speech. More than |
| entrepreneurs everywhere know the benefit of | | | | a year later I am still delivering my original |
| public speaking to market a service-based | | | | Signature Speech. I only recently developed a |
| business. This question appeared on a forum this | | | | second because of this exact reason. |
| week: | | | | -- Make sure you follow a format that provides |
| I'm working on a marketing plan for speaking right | | | | value, but also leaves them wanting more. Your |
| now. I've got two topics ready to go and I'd really | | | | offer should be timed in such a way that you |
| like to start getting out there and offer my | | | | won't lose listeners before you get to that part |
| "Signature Speeches." The catch is, I'd like to do | | | | and who will stay with you on the call or at the |
| my speaking in the online arena and I'm not | | | | webinar after the offer is over. |
| exactly sure what that looks like yet. I've spoken | | | | -- Always give what, why, AND HOW during your |
| at one Online Expo. I've also been interviewed on | | | | speech. So many experts give the advice, "don't |
| a podcast. I'd like to find places where I can walk | | | | tell people how to do something in a free |
| in, do a speech, answer questions, provide | | | | teleseminar." I say why the heck not? This turns |
| awesome value, plug my latest program or my | | | | into a constant selling trap. "Here's what it is and |
| website, leave and then follow up with the group | | | | why you need it, but you have to pay me |
| afterwards. Is this done online? Anyone have | | | | money to learn anything useful." Do you |
| experience with this?" | | | | remember exactly how to do something you |
| Why yes I do! | | | | heard once in your life? Do you get it perfect |
| Here is my actual response: | | | | every time? Or do you need to be reminded |
| I've been speaking in my community and virtually | | | | again (and again)? Is it possible to tell a person |
| for well over a year and it's been fabulous. Yes | | | | everything she needs to know about your area |
| delivering your Signature Speech can be done | | | | of expertise in less than an hour? Not likely. So |
| online. It happens all the time. Everyday. | | | | give up some of the goods! You'll be more |
| Here are a few tips from my advanced and | | | | credible and people will think, "Wow-- if this is |
| updated Signature Speech Work Group about | | | | what she does for free, I bet her paid stuff is |
| speaking to virtual groups: | | | | even better." |
| -- Do a Google search. Type in your niche and | | | | --Try joint ventures. Email some of the big names |
| teleseminars. Or expos. Or whatever. Look for | | | | in your niche and ask them to host you on a free |
| internet radio shows who target your niche. Look | | | | teleseminar to their list. Offer a |
| for webinars. Google is a wonderful tool if you | | | | VERY attractive affiliate package-- 50% or |
| stay focused. | | | | greater of any sales that come as a direct result |
| -- Offer only one talk for free. Create just ONE | | | | of the event. Then you get to sell to thosepeople |
| Signature Speech. If you're just getting going with | | | | who loved your products again and again... |
| public speaking to market your business, write | | | | Remember, public speaking to market your |
| one amazing, fabulous speech. Practice it. Get | | | | business DOES work. Every time. If you find it |
| GREAT at it. Deliver it over and over again to the | | | | isn't working for you, you're doing it wrong. Period. |
| point where every person on the call consistently | | | | Don't give up on it, learn the right way and soon |
| signs up for your offers. Until... a group you spoke | | | | you'll experience the power of public speaking. |