| Not so long ago, Disney procured Club Penguin - a | | | | than the deceptively simple Club Penguin?o Even if |
| virtual world for kids between 6 to 14 - for a cool | | | | somebody comes up with something better than |
| $350 million and the deal also allowed the founders | | | | Club Penguin, would it be even half as popular as |
| an opportunity to make another $350 million from | | | | Club Penguin?o When the market is flooded with |
| now till 2009. | | | | dozens of replicas of Club Penguin, would |
| The website was barely 2 years old when it was | | | | saturation occur or would this spawn more virtual |
| procured. At the time of acquisition Club Penguin | | | | kids?o How would this shape the landscape of the |
| was raking in about $4 million in monthly revenue | | | | web community?o What kind of opportunities do |
| just from subscriptions alone. This was excluding | | | | the big venture caps see in virtual worlds for |
| the sales from selling virtual goods and other | | | | kids?o Would the big 'G' or any other internet |
| online merchandise. | | | | giants see value in the next Club Penguin enough |
| Soon after news of this phenomenal acquisition | | | | to procure it?o What kind of social problems can |
| break out, many around the world would attempt | | | | potentially result in the midst of all these? |
| to follow after the footsteps of the | | | | I believe these are worthy questions to ask |
| entrepreneurial trio who created Club Penguin and | | | | yourself if you are interested to create the next |
| pocketed $100 million each. Two years in | | | | virtual world hit for kids. |
| exchange for that kind of money isn't exactly | | | | The world is changing at a neck breaking speed |
| shabby! | | | | and there are more and more products that are |
| In the wake of this situation, the questions to | | | | targeted specifically at kids being spawned even |
| answer are:o Is there a need for another Club | | | | as you read this article. Virtual worlds for kids are |
| Penguin or more Club Penguins for that matter?o | | | | one of them. |
| Will Disney break Club Penguin or make it better?o | | | | The race is on to create the next Club Penguin! |
| Can somebody come up with something better | | | | |