The Next Club Penguin - Where is It?

At the time of Club Penguin's acquisition, thereOne year later, there is still speculation whether
were 12 million registered users, with aboutthere would ever be another Club Penguin, or
700,000 of these paying subscribers. Each ofwhether there is already the next Club Penguin
them paid an average of $6 monthly, bringing thewaiting to be procured. In the wake of the
monthly subscription revenue of Club Penguin toeconomy downturn, is it even possible for any
an approximate 4.2 million dollars. To top it offcompany to fork out extravagant amounts of
Club Penguin was also making money off virtualcash to procure a piece of virtual real estate
goods and online merchandise. For a 3 man teamthese days
sharing that amount of dough per month that'sToday, there are several promising virtual worlds
pretty good money!for kids on the internet, all with impressive
Disney's acquisition was a cash payment of $350membership stats and equally impressive Alexa
million and an opportunity to earn out an additionalrankings. But Club Penguin is currently still top of
$350 million between the time of acquisition andthe game.
2009. This simply threw the world into frenzy.But how long more will Club Penguin stay at the
Suddenly the folks who were already in the virtualtop of its game? Is Club Penguin already waning in
world business began examining how they couldits popularity or will it remain champion for another
emulate Club Penguin's success. Folks who were infew good years?
the gaming business decided to get a piece of theIn spite of these questions and uncertainties, one
virtual world business. Folks who were not inthing is for certain.
either industry but in the tech business decided toThere are dozens of virtual worlds for kids hot at
invest in virtual world R&D. Folks who had nothe heels of Club Penguin, and one of them may
idea how to go about this and had no money tojust be the next Club Penguin.
invest could only look on.