| News is driven by speed. The media outlet that | | | | The Internet and social media have transitioned |
| breaks the story first leads their competitors, and | | | | power to the actual newsmakers, and away from |
| consumers reward those media outlets that get | | | | the media outlets. Does this mean that modern |
| the timeliest news to them first. | | | | day media outlets will soon become outdated? No |
| It's true. When you see the scrolling banner at the | | | | - but it does mean that the speed of breaking |
| bottom of the TV that says "Breaking News", | | | | news has just accelerated rapidly to almost near |
| what do you do? You stop and watch and listen. | | | | time information. Twitter not only allows an |
| When listening to the radio and you hear the | | | | individual to share news rapidly, it also is a simple |
| announcer interrupt the song with a "news flash" - | | | | way to share that information rapidly amongst a |
| you immediately pay attention. The most recent | | | | large amount of followers. Now, rather than |
| news is the most relevant, and media outlets | | | | relying on a reporter in the field racing to the |
| have worked for decades to be the "first" to get | | | | scene, the news media outlet has an army of |
| the news to you before their competition. | | | | millions of "news reporters" who can share |
| Guess what? Web 2.0 and the Internet have | | | | breaking news with them instantly via Twitter as |
| turned this news model upside down. Now, instead | | | | it happens. |
| of the news teams racing to the scene of an | | | | Twitter also provides the immediate relevancy of |
| airliner accident to be the first with live video, and | | | | news that the search engines have been looking |
| the first to interview the eyewitnesses, the first | | | | for. When you search up the terms for "Hudson |
| to break the news is no longer the media outlet. | | | | river airliner crash" on your favorite search engine |
| The first person to break the news is the | | | | after hearing about the accident, you don't want |
| eyewitness, or even the person who was in the | | | | to find search results that share articles that are |
| accident. How? With Twitter. Twitter now breaks | | | | several years old. The older search algorithms |
| news at the speed of light. Did you know that | | | | would often do this, as the "old news" had been |
| when the Continental airliner crashed into the | | | | indexed in the search engines and was deemed |
| Hudson River this year, that one of the | | | | most relevant to your search. The search engines |
| passengers that survived the crash landing | | | | have recognized the lightning speed of news via |
| Twittered his friends, and even sent photos? | | | | Twitter, and are already rewarding Twitter posts |
| Instead of the news media outlet interviewing the | | | | with immediate relevancy on the search engines. |
| survivor and breaking the news - the survivor | | | | News at the speed of light, online, and with your |
| was breaking the news himself via Twitter, with a | | | | traditional media outlets. Twitter has provided |
| real time update that he sent to his followers that | | | | another breakthrough in providing breaking news |
| they could then forward on. | | | | as fast as possible. |