| Whyville is a virtual world and networking site for | | | | for others' virtual avatars, homes, and cars. |
| kids aged 6-16. Over 5 million people inhabit the | | | | Clams can be spent on a wide variety of things - |
| Whyville virtual world, making it one of the most | | | | from decals for cars, furniture, homes, to clothing |
| popular virtual worlds on the internet. Through a | | | | and face parts for virtual avatars. This buying and |
| series of games, discussions, sponsorships and | | | | selling of clams has helped create a thriving, |
| community efforts, Whyville seeks to educate | | | | vibrant virtual economy. |
| kids about topics ranging from science to art. | | | | The primary focus of Whyville is education and |
| As one of the very first virtual worlds on the | | | | learning. Through a wide variety of games and |
| internet, Whyville has enjoyed an exceptional | | | | role playing actions, users can learn about topics |
| longetivity. In a field where user attrition is high, | | | | ranging from art and history to geography and |
| Whyville has managed to hold on to its user base | | | | physics. The use of personalized avatars and a |
| over more than a decade. Key to the success of | | | | host of attractive characters has lent a mass |
| Whyville has been its exceptional focus on user | | | | appeal to Whyville's online learning and education |
| experience, learning, and building a sense of | | | | component. |
| community ownership. | | | | Other features include elections to select |
| Design | | | | 'senators' that teach members about the electoral |
| Whyville feels decidedly ancient when compared | | | | process, concerts by popular acts like Jonas |
| to the snazzier designs of modern day social | | | | Brothers and the Cheetah Girls, and a weekly |
| networks and virtual worlds like Maple Story or | | | | newspaper populated with user submitted stories. |
| Facebook. The colors and artwork look dated and | | | | Sponsorships |
| can be a bit harsh to the eyes. Users accustomed | | | | Sponsorships have been a prevalent feature of |
| to the Spartan design of Google, or the clean lines | | | | Whyville since its inception. A host of private and |
| of Twitter might feel bit of a shock at the | | | | public companies have sponsored certain games |
| abundant use of color on Whyville. In terms of | | | | or activities in Whyville. These range from private |
| design, thus, Whyville is a letdown. | | | | sponsors like Toyota Scion (after which all cars in |
| Features | | | | the Whyville world are named), Disney, and EMI, |
| Whyville describes itself as "A free website | | | | to public sponsors like NASA, Univ. of Texas |
| dedicated to learning through exploration and | | | | System, and US Centers for Disease Control and |
| communication". True to these words, Whyville | | | | Prevention. These sponsorships have helped |
| offers a host of games and roleplay opportunities | | | | inculcate strong values in Whyville's audience of |
| to learn about a particular topic. As one of the | | | | pre-teens through various games and community |
| very first simulation based virtual worlds dedicated | | | | features. |
| to learning, Whyville was key to understanding | | | | Website Performance |
| and improving upon the concept of online learning, | | | | Whyville is rarely ever offline. Despite its |
| and has played a major role in molding ideas about | | | | popularity and the large traffic it attracts, Whyville |
| how the internet can impact education. | | | | boots up fairly quickly and performs well on even |
| A main feature of Whyville is its "virtual | | | | older systems. |
| economy". Whyville was among the first websites | | | | Conclusion |
| virtual worlds to incorporate an internal virtual | | | | Whyville might look and feel a bit dated compared |
| currency. This currency is called "clam" and a | | | | to its snazzier competition, but few can match its |
| thriving trade has built around it in Whyville. | | | | online education component. Parents might have |
| Users can earn 'clams' by participating in various | | | | to be a bit vary of the amount of safety the site |
| activities - playing games, answering questions, | | | | offers to their kids, but with sponsors as |
| helping other members, etc. Once a user has | | | | respected as NASA onboard, your kids will only |
| enough clams saved up, he can start his own | | | | pick up some good values through Whyville. |
| store to sell self-created "face parts" or graphics | | | | |